How Does Free Riding on Customer Service Affect Competition?
نویسندگان
چکیده
منابع مشابه
How Does Free Riding on Customer Service Affect Competition?
T free-riding problem occurs if the presales activities needed to sell a product can be conducted separately from the actual sale of the product. Intuitively, free riding should hurt the retailer that provides that service, but the author shows analytically that free riding benefits not only the free-riding retailer, but also the retailer that provides the service when customers are heterogeneo...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2007
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1060.0252